Bill Mack & Clee Johnston
for Tubac Real Estate

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Tip #4 Go Home Shopping for Yourself

The best way to get to know your competition, identify features that are popular and learn what turns buyers off is to check out other open houses. Plan on spending a few weekends touring other homes on the market to learn what other sellers are asking. Be sure to make note of the floor plan, condition, appearance, size of lot, location and other features.

If you visit enough homes and pay close attention to the details (and what other “buyers” are saying), you’ll develop a good understanding of how different features affect pricing. And then you can apply what you’ve learned to the task of setting your price. But don’t forget to include in the equation what homes are actually selling for, not just simply what people are asking. And remember, if you’re serious about getting your home sold quickly, don’t be more expensive than your neighbor.

Tip #3 Do Your Homework Before Setting a Price

Settling on an offering price shouldn’t be done lightly. Once you’ve set your price, you’ve told buyers the absolute maximum they have to pay for your home. The trick for the seller is to get a selling price as close to the offering price as possible. If you start out by pricing too high, you might not be taken seriously by prospective buyers and their agents. A price too low can result in selling for much less than you had hoped for.

Setting your home’s sale price can be a fairly easy process. If you live in a subdivision comprised of homes with similar or identical floor plans, built in the same time period, then all you have to do is look at recent sales in the neighborhood to give you a good ballpark figure.

But many people live in older neighborhoods that have changed quite a bit over the years. Every home in your neighborhood may be different in minor or substantial ways—the house next door may have added another bedroom, for example, or the one across the street might have been built recently to fill a vacant lot. As a neighborhood evolves over the years, you may find that there aren’t any homes that are truly comparable to your own.

If you decide to sell your home on your own, the most common way to set a value is to look at homes that have sold in your neighborhood within the past six to 12 months, as well as those now on the market. That’s certainly how prospective buyers will assess the worth of your home.

You can usually learn what homes have sold for in your neighborhood by making a quick trip to City Hall; home sale information is in the public records in most communities (but not all).

Don’t have time to do this work?  Don’t worry, we will do all the market research and provide you with comps showing where your home should be priced to best meet your goals—a fast sell, maximum profit, etc.


A good Realtor® is attuned to nuances in the market that may not be apparent from comparable sales and listings.


Festival of the Arts

It’s that time again! The 55th Annual Tubac Festival of the Arts will be in the Village of Tubac, February 5-9, 2014. This year’s event promises to be better than ever and will showcase the work of hundreds of visiting artists, craft persons and musicians from around the country and Canada. The Tubac Festival started in 1959 an is the longest running event of its kind in the soutwest. For more information contact the Tubac Chamber of Commerce at 520.398.2704 or visit

29 tips to selling your home

Tip No. 1 Know why you’re selling. The reason you look closely at why you want to sell is that your motivations play an important role in the process. They affect everything from setting a price to deciding how much time and money you’ll invest to getting your home ready for selling. For example, what’s more important to you: the money you walk away with, or the length of time your property is on the market? If your goal is a quick sale, that can dictate one kind of approach. If you want to maximize your profit, the sales process will almost certainly take longer.

Tip No. 2 Once you know, keep it to yourself. Your reasons will affect how you negotiate the sale of your home, but they shouldn’t be given as ammunition to the person who wants to buy it. For example, a prospective buyer who knows you must move quickly has you at their mercy in the negotiation process. When asked, simply say that your housing needs have changed. Your reasons are nobody’s business but your own.

These are just the first two to help you get started. Please e-mail me for the remainder.

Happy Thanksgiving

Welcome to our new web site.

Get comfortable and let us show you around.  To easily access our home listings, click TUBAC HOMES on the menu bar.  To easily access our land listings, click TUBAC LAND  on the menu bar.  To search for homes and land that meet your criteria, click SEARCH  on the menu bar.  The rest of the site is pretty self-explanatory.  On our blog we will be talking about Tubac Lifestyle.

We look forward to being your personal resource for all things Real Estate in Southern Arizona.  Thanks for stopping by.

Your Tubac Real Estate Resource

Watch this page for helpful tips, articles, insights and pertinent information regarding Tubac Real Estate and the Tubac lifestyle. Here on Bill & Clee’s website, you can access a wealth of information about the Tubac real estate market. With a passionate approach, strong attention to detail and genuine care, Bill & Clee will help make your Tubac home sale or purchase a complete success. Call today!